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People@ccfra |
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Martin Hall
"The consumer is an important driver for future developments in the food industry. Concerns, whether real or perceived, have to be addressed. We are well placed to assess both ends of the spectrum, from research which assess the perceptions, expectations and behaviour of consumers to sophisticated chemical and sensory analyses which measure objectively the characteristics of the food. Our integrated approach to problem solving enables us to help with complex programmes from farm to fork, providing a balance of facts on which commercial decisions can be made. We understand the complicated issues relating to the safety, quality and legislative compliance of food, from raw materials and production through to the consumer. We are able to help companies from an independent viewpoint at each stage of product development from a sound, scientific and technical base." |
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