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Cluster analysis and preference mapping

CCFRA Review No. 12 (1998)

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This review provides a detailed consideration of the statistical technique of cluster analysis as part of the preference mapping procedure. It complements Review no. 6 and Review No.7. Contents include:

  • Introduction
  • Case study 1 (Mint product)
  • Case study 2 (Snack product)
  • Discussion and conclusions
  • References
  • Statistical software suppliers
  • Appendices (including a useful Minitab macro)

Softcover - 74 pages

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