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Preference mapping: case studies

CCFRA Review No. 7 (1998) 		Back   Help
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This publication complements Review No. 6 and Review No. 12 by illustrating the application and benefits of different approaches to preference mapping, as applied to snack products and canned grapefruit as working examples. The contents include:
  • Introduction
  • Extended internal preference mapping
    - Case study 1 - snack product
    - Case study 2 - canned grapefruit
  • External preference mapping
    - Case study 3 - snack product
  • Alternative regression analysis approaches
    - Case study 4 - snack product
  • References

Softcover - 49 pages

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