Chair: Valerie Bingham, Diageo

Technical Secretary: Dr. Sarah Thomas

This Panel provides a unique forum for sensory and market research professionals to discuss areas of common interest. It addresses applications and developments in methods related to sensory analysis with trained assessors and to market research with consumers. Methods for the statistical analysis of sensory and consumer data are also discussed.

Members participating in this Panel are encouraged to share ideas and approaches through informal presentations, small discussion groups and exchange of information on topical issues. Progress on RA funded research projects is assessed through regular presentations by RA staff, and external speakers provide further background information on other relevant topics.

The panel supports a Consumer Issues Working Party which reviews RA activities in this area.