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Diet and health survey 
A CCFRA survey of consumers' dietary habits was conducted to help food and drinks companies support the drive for healthier diets. Responding to growing consumer awareness on the importance of a balanced diet to good health, manufacturers and retailers are developing new product ranges and providing more detailed nutritional information as part of broader marketing strategies. Understanding consumer knowledge and perception of diet and health issues is essential for this. The on-line survey, conducted as part of a member subscription-funded research project, explored the dietary habits and perceptions of over five hundred UK adults from across age and socio-economic groups. It looked at the importance placed by consumers on dietary choices, their knowledge of the health effects of poor diet and the relationship between the desire for 'healthy eating' and purchase of fresh and convenience foods. From examination of food choices and purchasing behaviour, the survey identified the principal drivers and main opportunities in the marketplace. Contact: Dr Sarah Thomas |