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Using sensory analysis 
The success of a product relies heavily on its sensory characteristics. Analysing these objectively enables manufacturers and retailers to harness information about the sensory attributes. This can maximise the chances of a product being successful in the market place and ensure consistency in terms of the quality expected by the consumer. Our accredited sensory science services continued to help companies achieve this. Our sensory testing services were used to support many aspects of new product development and quality control. For example, our trained sensory panels have helped companies evaluate their products objectively against key competitors and/or prototypes, understand the effects of changing a process, ingredient or packaging, and determine product shelf-life. The services have also helped troubleshoot when problems arise, such as the presence of taints or off-flavours. Contact: Peter Burgess |