Brand integrity - authentic, counterfeit or adulterated?

For many years the spirits industry has had problems maintaining brand integrity, with counterfeit products appearing on the market. It is thought that there is now a growing trend in the counterfeiting of premium beer brands.

Product integrity can be confirmed by the unique fingerprint which a product possesses. One of the best ways to establish product integrity is by the use of sophisticated analytical and organoleptic assessments.

Comparison of these assessments for problem sample and authentic brand will establish the integrity of the problem sample. This requires the specialist knowledge and expertise of a professional and independent body such as Campden BRI.

Contact Us

If you would like further information about our brand integrity services please email us at membership@bri-advantage.com or call our Nutfield switchboard on +44(0)1737 822272, and they will be happy to direct your call to the relevant person.