Brand protection audit service
Recently there has been an increase in instances of product quality failures with associated costs, adverse publicity and loss of confidence in the brand. Companies need to ensure that they have cost effective practical measures in place to minimise the risk of product quality failure.
To assist companies in protecting their valuable brands, we have developed the Brand Protection Audit - tailored specifically for the brewing industry. The aim is to reduce the risk of loss to consumer confidence in the brand and legal action resulting in damages.
The audit covers raw materials, packaging materials, process materials, work in progress at all key stages, packaged goods and the logistics chain and will take into account product quality management and HACCP systems, and current or impending legislation and industry guidelines.
On completion of the audit a full report is provided with recommendations on actions required to protect the brand:
- External accredited audits to satisfy shareholders
- Added value - recommendations on corrective actions required
- Follow-up review to check results
Contact Us
If you would like further information about our brand protection audit service please email us at membership@bri-advantage.com or call our Nutfield switchboard on +44(0)1737 822272, and they will be happy to direct your call to the relevant person.