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Qualitative research
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Workshops, group discussions, depth and laddering interviews and observation studies
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Our highly experienced team employs a range of techniques to understand the consumer perspective in detail
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Research supported by our state-of-the art sensory facilities, test kitchen and viewing studios at Chipping Campden and at Worksop (Nottinghamshire)
Quantitative research
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Face to face interviews, product placement, hall testing and internet research
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We offer a full service including questionnaire design, field work, experimental design and full analysis interpretation
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Using a range of techniques including preference mapping and market segmentation analysis, to help our clients solve product, packaging and process development problems
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To assist in new product development, identifying consumer preference and acceptability enabling current products to be benchmarked against competitor products
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Research supported by our e-consumer panel - an internet-based, research-only panel dedicated to the food and drink industry
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