Beer is best - knowing your brand!
Please contact BRI to arrange this bespoke course on a date that suits you and your company.
Why attend
Do you know your brand? If someone asks you 'how does it taste?' are you at a loss for words? Can you promote the positive aspects of your brands? Can you act as a 'beer ambassador'? This half day interactive course is all about providing the confidence to do just that!
Course content
This half day interactive seminar will ensure that delegates get to grip with their products, and challenge their perceptions of beer. It provides a non technical introduction to beer, and offers the opportunity to taste, feel and smell everything that goes into this great beverage.
Topics covered include:
- Myths and misconceptions
- Beer flavours - where do they come from?
- An ABC of beer tasting
- Beer and food matching
This course works very well on the customer's own site, so that the tutored tasting can cover their own (and competitors´) brands.
"This is a very fast-paced course but achieves a lot in half a day. It´s ideally suited for marketing teams, brand managers, and beer buyers right through to HR directors"
Debbie Parker – Event Director
For further information or to check availability contact the Training Department on +44 (0)1386 842104 or