Product development: from concept to launch – an introduction

Benefits of attending

The course is specifically designed for those new to product development or those from different functions (for example, marketing) who require an understanding of the product development process. As well as learning the skills of product development, delegates will be able to participate in practical sessions, enjoy reviewing and sampling new products in the marketplace at the New Products Lunch, and test their skills in ingredient identification and methods of preparation at the evening ‘diagnostic dinner’.

Course content

• Why develop new products?
• Meeting the needs of the retailers
• Idea generation and consumer research
• New product trends and opportunities
• The importance of the brief
• Sensory science applications
• Managing the development project
• Food safety and shelf-life determination
• Legal considerations
• Cooking instructions
• Practical session developing a new product from scratch

"Supermarket shelves are stocked with a variety and abundance of products which have never been seen before. Some of the larger retailers stock over 20,000 product lines. To ensure that the marketplace remains ‘fresh’ and provides consumers with varied choice, new products are constantly added to the food sector but success is limited, especially within the first year of launch.

This course provides an overview of the role of the product developer/food technologist and takes delegates through the various stages in the development process, to optimise their efforts and improve the likelihood of success."

Clare Sant – Event Director

For further information or to check availability contact the Training Department on +44 (0)1386 842104 or