New product development and benchmarking – an introduction
Benefits of attending
Those new to product development will benefit from the hands-on approach of this course. Over the two days delegates will cover the various stages that lead to successful product development and cover different types of consumer research and the latest trends in the market place.
From these principles, delegates will formulate their own ideas and recipes and have the opportunity to test their skills in ingredient identification and methods of preparation during a benchmarking session and an evening ‘diagnostic dinner’.
This integated approach will help product developers respond quickly to changes such as legislative and health issues, consumer trends and technological advances.
Course content
- Why develop new products?
- Meeting the needs of the retailers and idea generation
- Key trends in the UK market place
- The importance of the brief
- Legislation, specifications, safety and shelf life
- Understanding consumer attitudes and motivation through sensory science
- The importance and benefits of benchmarking
- The costs of product development and managing projects
- Practical sessions over two days developing a new product to present to a mock retail panel
Clare Sant – Event Director
Related training
Understanding food additives – an introduction
HACCP for new product development
Product development of healthy eating foods – an introduction
Shelf life evaluation of chilled foods
For further information or to check availability contact the Training Department on +44 (0)1386 842104 or