Why attend:
This briefing is aimed particularly at those responsible for preparing food and drink marketing, advertising and promotional materials

Briefing content:

• Framework of controls, including the Trade Descriptions Act
• Basic food labelling requirements
• Focus on product descriptions
• Controls on marketing terms, such as ‘fresh‘, ‘natural‘, ‘traditional‘, ‘original‘, ‘style‘
• Promotional claims criteria, including health and nutrition claims
• Best practice guidance on common challenges
• Emerging trends, including distance selling

"Creative thinking is an essential component of effective marketing of food and drink products. Sometimes, however, ideas emerge and are developed before it is realised that a particular approach sits uneasily with either the law or recommended good practice.

This one-day briefing will point out the potential pitfalls and enable companies to concentrate their efforts on concepts that can more confidently and quickly be brought to market."

Richard Woodhouse – Event Director

For further information or to check availability contact the Training Department on +44 (0)1386 842104
or