Marketing terms – potential pitfalls

Benefits of attending

This one day briefing on the many and varied legal and other controls on food marketing is aimed particularly at those responsible for preparing food and drink marketing messages on the labels of products marketed in the UK, their print and broadcast advertising and other supporting promotional material. It is therefore particularly relevant to marketing professionals, although their technical colleagues will also find much of interest in the course.

Briefing content

• Framework of controls on labelling and advertising
• Basic food labelling requirements
• Product descriptions
• Marketing terms, such as 'fresh', 'natural', 'traditional', 'original', 'style'
• Health and nutrition claims
• Best practice guidance
• Green claims
• Authenticity schemes
• Country of origin labelling

"Creative thinking is an essential component of effective marketing of food and drink products. Sometimes, however, ideas emerge and are developed before it is realised that a particular approach sits uneasily with either the law or recommended good practice.

This one-day briefing will point out the potential pitfalls and enable companies to concentrate their efforts on concepts that can more confidently and quickly be brought to market."

Sheila Barbour – Event Director

Further information

For further information or to check availability contact the Training Department on +44 (0)1386 842104 or