NPD
This is a tailored course please contact our training team for further information.
Benefits of attending
Those new to product development or food marketing will benefit from the hands-on approach of this foundation workshop. Delegates will cover the many stages that lead to successful product development from innovation of new food concepts, through consumer research and on to scale up issues.
From these principles delegates will generate their own ideas and concept recipes. The workshop will include practical benchmarking of products and an opportunity to use skills in ingredient identification during an evening 'diagnostic dinner'.
Workshop content
- Why develop new products?
- The innovation process
- Key trends in the UK market
- Consumer research
- Legislation, specifications, safety and shelf life
- The principles, importance, and benefits of benchmarking
- Costing new products
- Managing the product development process
- Hands-on session developing a new product
"The product development process is time consuming and costly and many products fail either to make it onto the market or only last for a few weeks. This workshop aims to provide product developers with the tools they need to innovate new ideas, screen product concepts and manage the development process thereby improving the likelihood of success."
Sarah Chapman – Event Director
For further information contact the Training Department on +44 (0)1386 842104 or
