One-day interactive workshop organised by our communications and risk management partner, Razor, to help you anticipate and deal with any controversial media event - from product recalls to corporate governance issues.
Scrutiny of food and drink manufacturers and brands has never been so high. Legislation and regulation get tighter and the number of UK product recalls has increased by 50% in the last year.
If you´ve already attended the Razor introductory media training session, or completed your own training in the past, or if you want to learn about these issues, then this course is for you. We will remind you of best practice techniques for interview planning as well as rehearse you in complex and controversial topics and how to plan for crisis situations. Whether you are a technical manager or an operations director, you need to understand media needs and work with colleagues to provide spokespeople with a clear and credible story
As well as theory guidance and training notes, the format is extremely practical, based on role plays, scenario development and simulation, with a broadcast crew recording mock interviews. This is a chance to test ideas - and make mistakes - in an entirely safe environment.
Delegates choose interview topics and identify risks to suit their business.
Every delegate receives personal feedback notes and a disk, to record their 'media performance'.
Bertrand Emond – Event Director
Early booking discount conditions