Product benchmarking an interactive workshop

Please contact our training team for further information.


Benefits of attending

Campden BRI forecasts Product Benchmarking will be one of the main Consumer Research tools this year, providing an independent, consumer focused product evaluation . The Workshop will provide an interactive forum in which the 'Principles of Benchmarking' will be explained and utilised in live tasting sessions. Starting with the fundamentals of Sensory science, we will educate you in best taste panel practise, demonstrate a test and discuss how Benchmarking can become a powerful asset to your Consumer Research.


Key topics covered

  • The Principles of Product Benchmarking
  • Sensory Considerations and Good panel practice
  • Avoiding the cost of failure
  • Exploring Consumer Behaviour and Motivation
  • Other Consumer Research Techniques - Qualitative & Quantitative methods
  • The very latest 'Eye tracking' technology
  • Key Trends - Dynamic Food sectors

Further information

For further information contact Amy Chesworth, Home Economist on +44 (0)1386 842455

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