Why attend:
Globalisation, regulatory creep and consumer demands have created a profusion of high-profile issues with the potential to damage a food company’s businesss – be it operations, products or corporate brand. Increased scrutiny by consumers, customers and the media means that a one-dimensional approach to crisis preparedness and management is no longer enough. CCFRA has therefore teamed up with communications specialist Razor Public Relations to offer a unique risk and crisis management service that combines reputation management expertise with authoritative technical, regulatory and operational knowledge.

This highly practical workshop – a full day session – will introduce delegates to the latest thinking on crisis management resources, tools and techniques, which they will immediately utilise in a group exercise working through a crisis situation for a fictitious food manufacturing company.

Delegates will leave the session with greater knowledge and confidence to deal with adverse circumstances they could experience in a real life incident.

Workshop content:

• An introduction to risk and crisis management, and why the food industry is on the front line
• Key elements of a good crisis management plan
• Best practice management process and crisis techniques in operation
• Fully interactive simulation exercise where delegates will role-play members of a crisis team in a fictitious food manufacturing company

"A new approach to risk and crisis management for food and drink organisations. Successful organisations prepare for the future. Foresight is a competitive advantage. Risk and crisis can be prevented, minimised or even turned into opportunities."

Zuzana Pelletier – Event Director

For further information or to check availability contact the Training Department on +44 (0)1386 842104
or