Introduction

The speed of technological innovation and changing tastes and preferences makes keeping ahead of the competition a dayto-day challenge. This could in part explain the high percentage of product failures that occur within the first year of launch. Getting closer to the consumer is a crucial way food and drink businesses can ensure that product development keeps pace with constant change. But with numerous ways to include the consumer perspective within the product development process, how do you decide when and where these techniques should be applied and how do you interpret the results?

Workshop objectives

This workshop will examine the importance of the consumer and the various approaches that can be used to obtain a consumer perspective on new and existing product development.

It will also provide an introduction to good sensory practice, as well as covering the principles, practices and applications of product benchmarking, and qualitative and quantitative consumer research. In addition, the workshop will also provide an overview of current market trends and a display of new products on the market.

Newcomers to the food industry who should attend:

• Product developers
• Market researchers
• Food manufacturers
• Marketing

Further information:
or to check availability contact the Training Department
Tel: +44 (0)1386 842104
Email: training@campden.co.uk